“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service
You may be wondering how you can use online marketing to drive new customers to your business. While each channel has powerful abilities on its
Are you building a business around yourself? Maybe you’re a coach, a real estate agent, a stylist, or a consultant? If the basis of your
As you enter the brand building process, we understand it can be challenging to put into words what you want your brand to look and
Did you know that more than 70% of US marketers are expected to use Instagram in 2020? The platform, with its 1 billion monthly users
Now is a time of adjustment for most people in most places around the world. As we attempt to slow the spread of the Coronavirus
When starting out on your branding journey, you may be a bit confused about the difference between a personal brand and a business brand and
When you think of social media management for your business, what does that entail? Posting an occasional photo on Instagram or retweeting a good review
What are all those words on your web page called — copy or content? Most startup consulting businesses use them interchangeably, but they’re NOT the
One of the most head-scratching, brain-draining, time-consuming parts of starting a small business is choosing a name. This is the name your customers will know
