The Online Marketing Trifecta: How Blogging, Social Media, and Email Can Work Together to Grow Your Business

You may be wondering how you can use online marketing to drive new customers to your business. While each channel has powerful abilities on its own, using blogging, social media, and email together can create a well-oiled machine that continuously brings your audience to you. But how does it work? Here’s a closer look into

How to Build Your Personal Brand

Are you building a business around yourself? Maybe you're a coach, a real estate agent, a stylist, or a consultant? If the basis of your business depends on you earning trust and delivering a product or service, you need more than just a brand— you need a personal brand. Personal brands are built around single

How to Brainstorm Your Brand With a Pinterest Brand Board

As you enter the brand building process, we understand it can be challenging to put into words what you want your brand to look and feel like. At Peak we have a process to make it easy, and dare we say, fun! First, you’ll fill out our brand intake forms in which you will explain

3 Ways to Increase Engagement on Instagram in 2020

Did you know that more than 70% of US marketers are expected to use Instagram in 2020? The platform, with its 1 billion monthly users and 500 million daily IG Stories users, is becoming a mainstay in online marketing strategies. Why Instagram? The average IG post gets 23% more engagement than the average Facebook post—

6 Tips to Stay Healthy and Balanced While Working from Home

Now is a time of adjustment for most people in most places around the world. As we attempt to slow the spread of the Coronavirus (Covid-19), many of us are finding ourselves adjusting to a new “normal” for now that is home-based. While working from home might sound alluring at first thought– work in your

What’s the Difference Between a Personal and Business Brand?

When starting out on your branding journey, you may be a bit confused about the difference between a personal brand and a business brand and which will be a better fit to achieve your business goals. While there is some overlap between the two, there are notable differences you should know to make the right

Why Do You Need Social Media Management?

Share: When you think of social media management for your business, what does that entail? Posting an occasional photo on Instagram or retweeting a good review or sharing something on your Facebook page? Or do you create carefully thought out and planned campaigns, adjusting as needed based on engagement? Social media management is something that

Copywriting vs. Content Writing – And Why You Need Both!

What are all those words on your web page called — copy or content? Most startup consulting businesses use them interchangeably, but they’re NOT the same and the difference DOES matter. Otherwise, why would we need two different terms for essentially the same thing? The main difference between copy and content is intent. Yes, they’re

What’s in a Name? 5 Game-Changing Tips on Naming Your Small Business

One of the most head-scratching, brain-draining, time-consuming parts of starting a small business is choosing a name. This is the name your customers will know you by. It’s the name you’ll use in your marketing and branding and will ultimately be synonymous with what you stand for and the reputation you earn, so not just