Blue Water Properties


Blue Water Properties



Project Brief

Our Passion is Costa Rica. What’s Yours?

Blue Water Properties is a high-end successful real estate and relocation brand. As the leading real estate team in Guanacaste, they are quickly expanding into new locations, propelled by an impeccable reputation for client service that far exceeds expectations.

As Blue Water Properties expanded, they noticed the need for a cohesive, all-encompassing Brand Identity, Marketing Strategy, and complete overhaul of their pre-existing digital presence.

Peak’s real estate marketing expertise was enlisted to help Blue Water Properties project the right image to their dream clients with a full business re-brand and website overhaul. 

We really deep-dived into the essence of the Blue Water Properties to carefully craft and convey their unique Brand Narrative. We defined and developed their Vision, Values, Mission, Purpose, Positioning, Brand Story, Buyer Personas, Brand Manifesto, Brand Personality and Brand Architecture to successfully position their Brand to connect with buyers and sellers. 

Next, we developed their Visual Identity, including re-branding their logos, and designed a comprehensive strategy surrounding their SEO Management, Social Media Presence, and Content to promote growth and increased brand awareness.

Peak also acts as the in-house marketing team for Blue Water Properties. Our monthly Real Estate Agency Marketing Package ensures that they are competing in the competitive SEO ranking war, have authoritative content that fulfills their target audience’s needs, and are fostering relationships and growing through email and social media marketing. Peak’s monthly marketing services for Blue Water Group include: 

  • Project Management
  • Brand Strategy 
  • Content Strategy 
  • SEO Strategy & Management 
  • Website Management
  • Instagram & Facebook Management 
  • Community Management
  • Growth & Brand Awareness Strategies
  • Social Media Graphics
  • Social Media Content Calendar
  • Social Media Marketing
  • Marketing Guide
  • PPC Ad Strategy & Management
  • Blog Content 
  • Newsletter Management

Scope of Work

Real Estate Agency Marketing Package BWP

Client Deliverables

The Bluewater Properties values honesty, integrity, impeccable service, and above all, community. The clean visuals are a testament to Bluewater’s transparency, while their language and presentation across all platforms showcases Bluewater’s authority and trustworthiness  in the local market as well as their exceptional commitment to their clients. Peak’s Brand Development and Brand Management Real Estate marketing package included a comprehensive set of deliverables and we continue to expand our relationship with Blue Water Properties.

Client Deliverables included:




Peak has been amazing to work with and have increased our business by 100%. Highly recommend them if you are looking to take your business to new heights!

Case Study

Would you like to review our in-depth Marketing Case Study for Blue Water Properties? Submit the request form below and we will send to your inbox shortly. 

Is it time to rebrand your Real Estate Agency? Whether your business is evolving or in need of fresh inspiration, Peak can help. Our extensive expertise in the real estate industry makes us uniquely qualified to understand your Brand and elevate it to the next level. We also offer comprehensive monthly Real Estate Agency Marketing packages and seamlessly act as an extension of your team to deliverable exceptional results and achieve your marketing goals.