Blue Zone Experience


Blue Zone Experience



Project Brief

Curated Experiences. Best-in-Class Vacation Homes.

Blue Zone Experience offers high-caliber vacation rental homes on Guanacaste’s Gold Coast – paired with complimentary, expert concierge services for our vacation home guests. They also operate a burgeoning tour company that approaches travel a little differently: Culturally immersive, rooted in local touchpoints, and dedicated to authenticity, Blue Zone Experience introduces visitors to all sides of Costa Rica – from the wild and the adventurous, to the historic and the heritage spots.

Peak brought our expertise in vacation rental marketing and worked with Blue Zone Experience’s existing visual branding and developed a complete Brand Narrative and Brand Story to create a compelling bond with Blue Zone Experience’s target audience and develop strong relationships with their existing clientele.

Our Brand Development includes crafting Blue Zone Experience’s Core Values, Mission Statement, Elevator Pitch, Tagline, Brand Personality and Brand Architecture.

We also did a complete SEO optimization on Blue Zone Experience’s existing website and developed a robust Content Marketing strategy. To generate leads and engage website visitors, we built an email marketing funnel on their website and developed an on-going email marketing strategy.

Our ongoing partnership with Blue Zone Experience consists of monthly website maintenance, SEO strategy, engaging blog content and email marketing management.

Scope of Work

blue zone logo

Client Deliverables

Blue Zone Experience was founded on a concept: People on vacation are happy. When their worries, stress, and the everyday finally melt away, travelers can rediscover their true selves. Peak incorporated this key concept into all of our Brand deliverables and content marketing strategy to embody the true spirit Costa Rican enthusiasts the Blue Zone Experience team is made of – and communicate their enthusiasm, dedication and commitment to service excellence within the market.

Our vacation rental marketing deliverables included:




Our strong background working in the real estate and vacation rental industries gives us the inside pulse on how to laser target your audience, attract rentals and build an engaged following. Let the vacation rental marketing experts at Peak drive your property management business to peak success.