Blog

Copywriting vs. Content Writing - And Why You Need Both!

Copywriting vs. Content Writing – And Why You Need Both!

January 27th, 2020 07:05 pm January 27th, 2020 07:05 pm Blog
What are all those words on your web page called — copy or content? Most startup consulting businesses use them interchangeably, but they’re NOT the same and the difference DOES matter. Otherwise, why would we need two different terms for essentially the same thing? The main difference between copy and content is intent. Yes, they’re Continue reading »
Whats in a Name 5 Game Changing Tips on Naming Your Small Business

What’s in a Name? 5 Game-Changing Tips on Naming Your Small Business

January 23rd, 2020 05:12 pm January 23rd, 2020 05:12 pm Blog
One of the most head-scratching, brain-draining, time-consuming parts of starting a small business is choosing a name. This is the name your customers will know you by. It’s the name you’ll use in your marketing and branding and will ultimately be synonymous with what you stand for and the reputation you earn, so not just Continue reading »