All posts by Kelly Brannon

Copywriting vs. Content Writing - And Why You Need Both!

Copywriting vs. Content Writing – And Why You Need Both!

What are all those words on your web page called — copy or content? Most startup consulting businesses use them interchangeably, but they’re NOT the same and the difference DOES matter. Otherwise, why would we need two different terms for essentially the same thing? The main difference between copy and content is intent. Yes, they’re Continue reading »
Whats in a Name 5 Game Changing Tips on Naming Your Small Business

What’s in a Name? 5 Game-Changing Tips on Naming Your Small Business

One of the most head-scratching, brain-draining, time-consuming parts of starting a small business is choosing a name. This is the name your customers will know you by. It’s the name you’ll use in your marketing and branding and will ultimately be synonymous with what you stand for and the reputation you earn, so not just Continue reading »